GABI HAYNIE
Snapchat Marketing - Creative DirectionLed the creative direction for Snapchat lens marketing assets, collaborating closely with videographers and directing models to achieve the desired movement and expression. Then briefed and directed AI designer to strategically overlay the lens, ensuring that the audience could get a captivating glimpse of the lens in action. This approach was designed to maximize engagement across our social media channels, effectively showcasing the lens’s unique features and appeal.