GABI HAYNIE
2019 Ambassadorship ProgramSpearheaded and managed year-long ambassadorships for Prisoner Wine, overseeing bi-monthly influencer posts that featured the brand.
Collaborated closely with influencers to integrate Prisoner Wine into personal events throughout the year, hosted ambassadors at the Tasting Room, and nurtured relationships to ensure the brand was organically highlighted in meaningful ways.
Seasonal Always-On Influencer PartnershipsCollaborated with a diverse range of micro, mid-tier, and macro influencers to create seasonal content for Prisoner Wine. This content, shared on their personal Instagram accounts, showcased the brand's unique bottle designs and distinctive tasting notes, effectively driving engagement and encouraging sales.
Eternally Silenced Influencer ASMR CampaignCreated an innovative influencer program for the launch of Eternally Silenced wine. The program focused on partnering with 5-8 artist influencers, capturing their craft through soundless videos to echo the theme of 'silence' in the wine's name. Each artist uniquely incorporated the wine into their work, creating a distinctive and authentic connection with the brand.